Sustainability and green management have emerged as critical paradigms in modern business environments due to increasing environmental concerns, resource depletion, and evolving stakeholder expectations. This paper examines the concept of sustainability from a managerial perspective, emphasising the integration of environmental, social, and economic dimensions through the Triple Bottom Line framework. It highlights the growing importance of green management practices in enhancing organisational efficiency, reducing environmental impact, and strengthening corporate reputation.
The study further explores key trends such as the circular economy, adoption of renewable energy, and the role of advanced technologies including artificial intelligence and data analytics in promoting sustainable practices. It discusses the strategic implementation of green management across organisational functions, including energy use, supply chain management, and corporate social responsibility initiatives. Real-world examples illustrate how businesses can align sustainability with profitability and long-term value creation.
Despite its benefits, the paper identifies significant challenges such as high initial investment costs, resistance to change, lack of expertise, and difficulties in measuring sustainability performance. The study concludes that organisations must adopt a systematic and integrated approach to sustainability, supported by leadership commitment and stakeholder collaboration, to achieve sustainable growth and competitive advantage in the evolving global landscape.